Patents and trademarks are – for most people – a hard subject to grasp. Management of intellectual property rights can be a legal nightmare, when you just want to run your business without the worry of copyright infringement.
Information made easy became the core concept for the new website. But how do you go about delivering content of 1.000+ pages without loosing the customer?
In a communicative effort, a clear customer journey became "the journey" quite literally. A step by step process was implemented to help users making the right choice in search of content and services. This came in handy since 99% where first time visitors looking to get their problem solved – in order to go about their daily business.
By serving this content, users were easily assured of their needs and converted to customers for the services of the Danish Patent & Trademark Office.